About us

The campaign THÜRINGENS SÜDEN^® under the slogan “Heimat von dir gemacht” (“Life made by you”) is an initiative of the Regional Management Board of Thuringia’s South, which has been now managed by the Chamber of Industry and Commerce of Southern Thuringia since 2024. It was launched to attract skilled workers from beyond the region and, above all, to convince returnees, city dwellers and newcomers of the region’s appeal as a new place to live.

THÜRINGENS SÜDEN^® is not only a strong economic region, but also offers a unique overall package as a region to live in. People can not only develop their careers here, but also shape their lives the way they want to, and under the best conditions.

“You want to get out of the big city, away from all the noise, and to finally recharge your batteries? You’re tired of overpriced rentals that are far too small, but long for something of your own? Are you looking for a new challenge at work, with a daycare place right next door? Then let’s get you and your whole family here! You live in the midst of beautiful nature, surrounded by forests, mountains and lakes, and, at the same time, work in one of our many international, innovative companies, outstanding research and educational centres. Or you can simply build for yourself: For example, as a self-sufficient provider complete with your own farm, as an architect for sustainable living or perhaps as a glassblower with a small workshop? Design your life the way you want it – we will support you in the process. So dream big, or bravely dare to make a new start? You decide!”